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Steven Crane headshot


Courses Taught

Financial Literacy


PhD, California School of Professional Psychology

MBA, Golden Gate University


What is your hometown?

Hayward, CA

What is your favorite recording?

Depends on the time of day.

What are you passionate about outside of music?

Food, human and organizational development, and empowering individuals and organizations around the language and tools of finance.

What is a favorite quote that you repeatedly tell students?

“No one dies from the study of finance.”

What question do you wish students would ask sooner rather than later?

“Why are finance and its language of money so important?”

What was a turning point in your career?

When I experienced a business failure and its impact on the employees, customers, and its stakeholders.

If you weren't a musician or teacher, what do you think you would be doing now?

Writing about how food connects cultures.

If you could play only three composers for the rest of your life, who would they be?

I would listen to Mozart's and Schubert's piano concertos and Bach.

From a music history perspective, what year and city are most important to you?

Detroit in late ’60s and early ’70s.

What are your most important collaborations?

My non-musical collaboration was collaborating on the sponsoring of the Garrison Project, an initiative to bring together academics integrating sustainability into the education of finance, accounting, and quantitative methods.

Who are three students you have had the privilege of teaching?

Hilary Abel (co-founder of Project Equity), Vanessa Fry (Asst. Director Idaho Policy Institute), and Nils Moe (Managing Director of Urban Sustainability Directors Network).

What are your academic publications?

“How to include sustainability in your finance course: Topics, tools and frameworks that will connect to sustainability, “ a conference presentation, Financial Management Association (FMA) Annual Conference, October 2012. ; “The Re-discovery of Organizational Traditions: A Phenomenon for Understanding Roles for Cultural Continuity,” a conference paper and presentation. American Sociological Association Annual Meeting, August 2001.; “You can’t always bank on the numbers in organizational assessment,” a symposium, American Psychological Association (APA), August, 2007

What is your unrealized project?

My fun one is to research and write a food book about following the culture of the wrapper through Asia. My serious project is to come up with a scalable method to measure and capture the full impact of a social enterprise.


Steven Crane has over two decades of designing and implementing sustainable change strategies for social enterprises by aligning financial management, relationship development, and organizational behavior. He has a passion to identify strategies that strengthen the financial position and resilience of various types of enterprises that serve the common good, including those in the creative arts. He specializes in sustainability, sustainable financial management, change management, strategy implementation, program design, delivery, and assessment.